A regional home services company partnered with Vyn Studio to overhaul their lead generation infrastructure. Within 90 days, the new system delivered a +340% increase in qualified inbound calls, $180,000 in attributed revenue, and a cost-per-lead reduction from $87 to $31.
Comprehensive audit of existing ad accounts, website analytics, and lead flow. Mapped the customer journey and identified drop-off points. Set up call tracking infrastructure and CRM accounts.
Designed and deployed dedicated landing pages for each service line. Restructured Google Ads campaigns with new keyword architecture. Connected CRM automation workflows and lead routing rules.
A/B tested landing page variations and ad copy. Refined keyword bids based on conversion data. Scaled budget to top-performing campaigns. Launched retargeting and expanded geo-targeting to adjacent markets.
Three high-converting, mobile-optimized landing pages — one per service line — each with localized copy, trust badges, and prominent click-to-call CTAs.
Dynamic number insertion across all landing pages and ads, with full attribution piped into the reporting dashboard for real-time visibility.
Rebuilt Google Ads account with single-keyword ad groups (SKAGs), negative keyword lists, geo-fencing, and dayparting strategies based on peak call hours.
Automated lead routing with instant SMS acknowledgment, email drip sequences, and a missed-call callback workflow — reducing response time to under 60 seconds.
Monthly qualified call volume grew from an average of 38 to 167 calls within 90 days, driven by targeted landing pages and optimized ad campaigns.
Full-funnel attribution confirmed $180,000 in closed revenue directly tied to the new lead generation system during the first 90-day period.
Restructured campaigns and dedicated landing pages reduced the average cost-per-lead by 64%, from $87 down to $31 per qualified lead.
Get a free strategy call and discover how a systematic lead generation approach can transform your home services business.