A mid-sized immigration law firm engaged Vyn Studio to restructure their paid media strategy. The optimized campaigns delivered a 3.8x return on advertising investment, grew consultation appointments from 41 to 127 per month, and generated $220,000 in new case acquisition value.
Complete audit of ad accounts, landing pages, and booking flow. Competitor keyword analysis and audience research. Set up conversion tracking, call tracking, and CRM integration.
Deployed new case-type landing pages with bilingual content. Restructured Google Ads campaigns and launched Meta retargeting. Connected CRM automation workflows for instant lead follow-up.
A/B tested ad copy, landing page headlines, and booking form layouts. Shifted budget toward highest-ROAS campaigns. Refined audience targeting based on offline conversion data from signed cases.
Four dedicated landing pages targeting high-value immigration case types, each with bilingual content, testimonials, and streamlined consultation booking forms.
End-to-end tracking connecting ad clicks to phone calls, form submissions, booked consultations, and signed cases — providing true ROAS visibility.
Rebuilt Google Ads with case-type ad groups, competitor conquesting campaigns, and location-based targeting. Launched Meta retargeting with video testimonials.
Real-time dashboard tracking ROAS, CPL, booking rates, and revenue attribution. CRM automation with instant lead notification, appointment reminders, and follow-up sequences.
Every dollar invested in advertising returned $3.80 in new case acquisition value, measured through offline conversion tracking tied to signed retainer agreements.
Monthly consultation bookings grew over 3x — from 41 to 127 — driven by case-type landing pages and CRO-optimized booking funnels.
Total value of signed cases attributed to the optimized paid media campaigns during the engagement period, tracked through CRM integration.
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