Vyn Studio · Orlando, FL

Insights &
Case Studies

Practical marketing, real results. No fluff — just what's working for businesses across the USA, Spain, and Honduras.

Case Study · Web & Brand
Vyn Studio · 2024

From Zero to Booked: How We Built Stael Fogarty's Brand From Scratch

A bilingual interpreter with no online presence, no brand, and no website. We built everything from scratch — and now she books clients across three states.

The Starting Point

When Stael Fogarty came to Vyn Studio, she had one thing: talent. Years of experience as a bilingual interpreter — English and Portuguese — serving medical, legal, and educational clients. What she didn't have was any digital presence whatsoever.

No website. No brand. No way for a potential client to find her, verify her credentials, or book a session. Every new client came through word of mouth, which meant her growth was limited entirely by who she knew.

What We Built

Brand Identity

We started with brand foundations — color palette, typography, tone of voice. The goal was to position Stael as a professional, trustworthy interpreter in a space where credibility is everything. Clean, bilingual-friendly design that worked equally well in English and Portuguese.

Website

We built staelfogarty.com on Netlify — fast, mobile-optimized, and built for conversion. The site includes a full services page with transparent pricing, a Google Calendar integration so clients can book directly online, and SEO-optimized copy in both languages.

6
Service pages — each with its own pricing, description, and booking flow

Instagram Ad Campaign

We produced 8 Instagram ad creatives in Portuguese targeting the Brazilian-American community in Florida. The campaign ran on Meta with a bilingual copy strategy — reaching clients in their native language, which dramatically improved engagement and trust.

The Result

Stael went from zero online presence to a fully operational digital business. Her website now ranks for local interpretation keywords, her booking system runs on autopilot, and her client base has expanded beyond her personal network — across three states.

This is what we mean when we say we build brands from scratch. Not just a logo. A complete digital operation.

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Brand Design · Strategy

What a Brand Identity Actually Includes (and Why It Matters)

Most business owners think a brand is a logo. It's not. A logo is one piece of a brand identity — and without the rest, it doesn't work.

A complete brand identity system includes:

  • Logo variations — primary, secondary, icon-only, dark/light versions
  • Color palette — primary, accent, neutral, with exact hex codes
  • Typography — headline font, body font, weights, and sizing rules
  • Tone of voice — how the brand speaks and what it never says
  • Brand guidelines — a document that locks everything in place

Why It Matters for Ads

Businesses without a locked brand system spend more on ads and get worse results. Every ad looks different. There's no recognition. Trust takes longer to build. A consistent brand makes every marketing dollar work harder.

All of our clients get a full brand system before we run a single ad. Learn more about what's included.

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GROW?

Tell us about your business. We'll tell you what we'd do.

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